After thinking about what CA could add and improve in game 3, a few quit interesting ideas come to my mind. This are solely about the game progress, how to improve the general pacing of the campaign and give the player at the end a real challenge without being annoying as it is currently for some players.
I finished a Lizardmen campaign as Mazdamundi a few days ago and it was very dragging. Simply because I need to conquer 8 settlements Mazdamundi would never have interest in. Why I should occupy Kislev or even be allied with Kislev in the first place? Mazda don't care about humans and when only to have some kind of bullet sponge for chaos.
CA already said they wanna improve the victory conditions so I wanna give them a little idea of how they could do it
My idea is to have not 2 but 3 conditions all of them quit balanced for every gamer. Short, Long and End Times.
As an Example I'm using the Empire.
Here you just need to conquer and occupy all Empire Provinces and also make sure you destroy the Vampire Counts. That's it! you don't need to play 200 turns for this and perfect for players who don't like to play a atrocious long Campagne just to see the Victory screen. Many players break up there campaign anyway around 50 to 100 turns. But if you want to play longer, things getting more interesting from now on.
Here your Conditions are to hold all Empire Provinces + conquer a specific amount of more settlements, which one is up to you. You also need a specific amount of units. But here you now get something new. I call it the midgame crisis. This is basically a dilemma which is quit random to give the player more replayability because they can change each campaign.
How it works:
A Dilemma shows up where the dwarfs accuse you for the murdering of traders. Now you need to choose dilemma options and try to calm them down or you could provoke them which could lead to war. You get a few of them and with each the chances of war will be higher or lower. So you won't be instantly at war with your best allie but have the chance to make things right, or worse. This could also happen with other factions like bretonnia, woodelfs or Kislev , this is just an example.
Another one would be a Dilemma which could lead your faction into a civil war, again depending on the choices you make.
Alongside those requirements the midgame gets harder and you will be noticed that a huge army of a random evil faction will roaming through your land. But instead of instantly spawn an army somewhere which people don't like about the incursions in the Vortex campaign, the game gives you a few turns to prepare yourself. Norscans come from north, Darkelfs come from the west, Chaosdwarfs come from the east and so on. So you know where to defend your empire.
The End Times Campagne:
This is probably the most controversial part of my idea. The idea is it the Endgame crisis does randomly choose 1 of 4 endgame events inspired by the official Endtimes. You just need to survive. That's it! To do it you need to defeat the leader and while he is recovering you need to destroy he's main settlement in an epic last questbattle simliar how the end game for bretonnia works. You can also prevent a specific crisis from happening by destroying or occupying their main settlement before the endgame starts. So as an example you play as Khemri and occupy the black pyramid and destroy the followers of nagash there won't be Nahash's endgame crisis. This could lead to not happening of any crisis but this is up to CA to find a balance here. Keep in mind those endgame events are meant to be hard, very hard! It should be a challenge for everyone who hate it to steamroll everything in the lategame.
The 4 endgame events are:
Chaos Undivided: Lead by Archaon and spawns 5 doomstack armys around the map similar to how the chaos invasion works now. Those armys consists of Chaos warriors, beastmen and daemons. One in the chaos wastes, one in the southland, one in Lustria, one in Naggaroth and one in Ulthuan. As long Archaon or the leader of the 4 other chaos armys lives more and more armys will spawn over time so better hurry up or will will be overrun. As settlement I could see a chaos fortress in the chaoswastes. Well no one said it would be easy. :P
The Under Empire: Lead by Skreech Verminking you will only encounter Skaven here. Each province or maybe even
every settlement (not sure if it would be too over the top) spawns a skaven army and they try to and conquer everthing
on the map. Only Ulthuan and Athel Loren won't have those invasions. The armys will only spawns once and from now
on they will work basically as a normal faction. Make yourself ready to fight everywhere! As main settlement
Skavenblight fits well.
3. Legions of the Necromancer: Nahash my friends! He spawns at his pyramid and with him around 20 Doomstacks of
Undead armys consist of Vampire Counts and Tomb Kings units. He will only spawn from one location and will spread
from there over the whole map. He is by far the toughest of all leaders, you will lose many men in battle. As I said he's
main settlement is the Black Pyramid of Nagash.
4. Realm of the Witch King: Yes I doesn't make much sense to put Malekith into the role of the leader of all elfs but from a
gamplay perspective he would be quit interesting. On all minor elf faction provinces rebel armys will spawn and occupy
them. This leads to a massive Faction involving most of the territory of naggaroth, ulthuan and athel loren. Only the
other Elfen Mayor Factions will stay and fight him. Malekith armys will consist of all elfen units of all three factions.
After the rebellions are over he will work as a normal faction and attacks everyone.
So even after you manage to survive this somehow CA should at least doing one cinematic video to show the player that he achieved something big. Also after this all factions shouldn't declare war on each other. This doesn't make much sense in Game 1 and 2 after you defeat Archaon.
So that's it. I hope you like my ideas or have your own thoughts about what you want to add or change. Feel free to discuss.