Open letter to SEGA and CA, I am concerned about your recent company politics.
Of turn people against your trademarks and drop support, because this leads to bad sales.
There have been recently some examples where "bad, wacky and weird choices"
did lead to less people buy your products and you stop support due to this.
Due to events in the last years, I am concerned about your future product quality.
-Aliens: Colonial Marines lawsuit, because the actual game did not live up to what was promised in pre-release promotional trailers.https://www.eurogamer.net/articles/2014-08-12-sega-agrees-to-usd1-25-million-settlement-in-aliens-colonial-marines-case
-I would like just for a sec to remind SEGA And CA about Stormrise and Whipselect debacle, because of Whipselect it was not properly controllable, most people who were in touch with that game did say to do something about it and you did nothing.
Development of the second patch was cancelled one month after release.https://en.wikipedia.org/wiki/Stormrisehttps://gamefaqs.gamespot.com/boards/950861-stormrise/48740331
-ROME2 had an extremely bugged launch, not to mention the too massive amount of DLCs for Company of Heroes 2 and Total War games.
-DoW3 had an issues with, short shifted content "3 instead of 4 factions at launch", "MOBA gameplay" and bad representation of grim dark fictional 40K lore, like cartoony characters and wacky physics back flip jumping Gabriel Angelos. Due to bad sales, that did lead to support drop.
- Red Shell Spyware
-Denuvo controversy, that we still have like in recent Valkyria Chronicles 4
-All this resulted in a massive recoil & backlash by Total War Saga: Thrones of Britannia, where we had rather minor issues, but still that sold so bad, as we see no real DLCs for it.
-And now next level, where ROME2 did get a downgrade for Historical accuracy.
We did get used already to: bugged launches, short shifted content, too many DLCs, questionable additional third party software. But now we cant even be sure, the game we did buy, wont be downgraded.
-It just doesn't look good for your developers,
Assign Relic to Age of Empires 4 was from start on a bad choice, Creative Assembly is at least more familiar with such setting, this did lead to Creative Assembly basically to end up in possible situation of Telltale Games, where they make too much too similar games. Having more time between Total War games with Age of Empires would have been a better choice, instead Age of Empires 4 has to compete next to Creative Assembly, who are going to do a historical setting too, also Age of Empires 4 as Windows Store only project had over 1 year a complete news and update silence.
-Your costumer communication goes in an alarming rate downhill.
Considering the situation of Dawn of War 3, released on 27. April 2017, just 4 month later to announce Age of Empires IV First on August 21, 2017, was really bad idea.
Later there was an official statement from Relic in December 2017 about content that was promised to be delivered in February. Here Link to forum and Picture for proof.https://community.dawnofwar.com/discussion/15481/my-thoughts-on-dawn-of-war-iii-in-its-current-state-and-where-it-should-go/p2https://community.dawnofwar.com/discussion/15481/my-thoughts-on-dawn-of-war-iii-in-its-current-state-and-where-it-should-go/p3https://imgur.com/a/TpBjlIR
As due to February 2018 announcement, it was not delivered and instead Relic told, it abandons plans for additional Dawn of War 3 content, of course several people did write they were not happy about it and did remind of a promise that been said from officials just 2 month ago. Relic did than closed and removed lots of threads and bann several people from home and steam forums, with statements like "its not constructive and your behaviour is anti company"
-Now we see even worse Situation with CA: Where Creative Assembly due to their actions started a controversy about their products. It doesn't matter what it was about, but lets take a look. https://steamcommunity.com/app/214950/discussions/0/1735465524721186900/
So I assume by the official statement, its something about appear of female generals and it should be by default between 10% and 15%. But is that statement right?
OK so let's take simply a look in the game and make some screenshots.
here what I do get at start:https://steamcommunity.com/sharedfiles/filedetails/?id=1524756173
you have for example by Britain right at the beginning 7 people for generals, 2 are girls, (direct start of the game, did not marry any general)
let calculate a little, in mathematics and numbers we can trust 100/(7/2)= 28.57%
I do calculate here at least 28% what is higher than 15%
let's check for security by calculating back 2/28,57 * 100%= 7
Ok its just by 1 faction, so lets take a look at this one, same condition right at start of the game 6 male and 2 female generals = 8 people so 100/(8/2)= 25% https://steamcommunity.com/sharedfiles/filedetails/?id=1524756233https://steamcommunity.com/sharedfiles/filedetails/?id=1524756207
or this faction, same result 8 people so 100/(8/2)= 25% https://steamcommunity.com/sharedfiles/filedetails/?id=1524769031https://steamcommunity.com/sharedfiles/filedetails/?id=1524769071
So in fact the statement from community, that the appear rate is higher than from official statement, is true. So why was it so hard to admit there was a miscalculation, a malfunction or a glitch ? So basically business as usual, just another bug.
And here is the big problem, that's actually a little thing in the game, a small group of people were for quite some time talking about if they liked it or not, in games where we are actually used to worse glitches, crashes and malfunctions. Not so many people cared or knew at all. Considering how long the game is already out there.
The professional turn of actions would have been to say nothing at this point.
And the best to simply offer people later in game a choice how much historically authentic content/gameplay they want.
In the end, that's what forums should be about, to take a look what people might like and later on give them a choice to choose.
Instead Creative Assembly did decide to say in August/September 2018 if people don't like their new direction, they should not play and that they are not going to change. And goes even further to insult customers who disliked their game to be less historically accurate on other media like Twitter. Exactly such attitude was for quite some people simply the last drop and that's why it did unnecessary escalate, at certain stage you did leave your customers no other choice, than to speak out.
-Can it go even more worse than this? Actually yes, as recent new game Valkyria Chronicles 4 is as game itself accused to be unethical. Man I did love that series too,
what is happening with SEGA and their business partners? https://www.resetera.com/threads/vg24-valkyria-chronicles-4’s-sexual-harassment-problem-is-unacceptable-in-2018-read-op.70827/
Its getting worse and worse, it appears somehow each recent product has some kind of controversy and a nasty dark side.
-I do really miss the old and innocent times, where it was about a blue hedgehog run around, people be happy with the games they have and if somebody wasn't, you did simply let him speak out.
Just because a person does dislike some aspects of the product and post about it on forums, doesn't mean he is now your sworn arch enemy. If you see a developer to start make actions for simple dislike of his product, that is rather considered he tries to manipulate instead of moderate the forums. Worst case impression you can have of a company.
The true issue here is old, you are simply as usual bad at customer service, community management and communication, where you have zero to none damage prevention and damage control. And as there was an attempt to increase the demographic, you did turn a part of old one against yourself, by your own actions.
The problem I have as customer is simple, this all puts products I want to obtain into unnecessary crossfire. Right now, I do not expect from SEGA and CA to find a proper solution for it. And see them continue to loose more customers and loose more and more their credibility to make and maintain games.
The more such controversies are around your brands, the less you will be believable.
How do you think people will associate in near future any products of you and your business partners?
Thanks for your Attention Blitzwing.