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1. Frontal charge followed up by melee inf- Too easy to get javelined to the face even if perfectly timed, very easy to get cav caught in melee and needlessly die.
2.Charge + Shieldwall- Very easily bugs out, making it a lot worse for your units than if you just left them. Also a big signal for your opponent to pull out and re-charge because you can't chase after units in shieldwall.
1. Positioning slingers/archers mid-game: Something that I saw Panda do quite often in a recent tournament, ensured his celtic slingers got 50 odd kills on enemy melee infantry simply by moving them around to the rear/flank. It seems like Total War 101, but no one bothers doing it, including myself.
2. Using elite-spears: This is probably just me, but I think most elite-tier spears can be very cost-effective and more versatile. They can obviously destroy cavalry, but they do fine against most mid-tier infantry, as long as you get a charge and shield screen/phalanx with them (sounds similar to the charge + shieldwall strategy, yes, but it has never glitched for me probably because you only bring a max of two or three elite spears so there are gaps between them, letting them shield screen without glitching)